What does technical SEO for an online store cover?
Crawlability, indexation, duplicate collection URLs, faceted navigation, speed, and structured data. On Shopify most of it is theme and app work, which I do myself rather than handing a report to someone else.
How do collection and product pages rank?
Each one gets a keyword it owns. Collection pages are the workhorses of e-commerce search, so each gets copy that supports its keyword and internal links from the pages that matter. Product pages get titles and descriptions built for the query, not the catalogue export. On the fine art store this covered collection structure and metadata for each artwork category.
How is SEO handled on a bilingual site?
Each language gets its own keyword research. For Hebrew and English sites, hreflang is set up correctly, including x-default, and the Hebrew pages target what Israelis actually type. This is the standard I hold my own site to.
How do you keep rankings through a platform migration?
The SEO work starts before the move: URL mapping, redirects, metadata carried over, and a checklist for launch day so traffic does not drop while the new site settles. The steps are in the WordPress to Shopify migration checklist, and Caprice is a migration done that way.