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עברית

What I do

Services

Six service lines, one person doing the work. Shopify and Amazon are the core. The rest exists because product brands need it done properly.

01

Shopify builds, migrations and management

Full builds, WordPress-to-Shopify migrations, theme development, multilingual stores and ongoing management.

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Shopify is one of the two platforms I live in. Most of my client work is building, migrating and managing stores on it end to end, and much of it is bilingual Hebrew and English, so RTL and translation workflows are routine rather than a special request.

  • Full store builds on a theme chosen for the catalogue, not the demo
  • WordPress and WooCommerce to Shopify migrations, with redirects and rankings preserved
  • Theme development and customisation in Liquid, sections and blocks you can edit yourself
  • Multilingual and multi-currency stores, including Hebrew RTL done properly
  • Ongoing management, conversion rate optimisation and monthly fixes
  • Site audits with a CRO and RTL review before you spend on traffic
  • One-off build or migration
  • Monthly management retainer
  • Build, then manage
02

Amazon setup, catalogue migration and management

Seller account and Brand Registry setup, catalogues moved from Etsy or Shopify, flat files that upload, and ongoing management.

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I take brands from "we have never sold on Amazon" to a live, searchable catalogue. I also own an Amazon brand and help run a much larger one day to day, so the advice comes from a seller, not from a slide.

  • Seller account setup, Brand Registry and account health
  • Catalogue migration from Etsy or Shopify, including several shops consolidated into one account
  • Flat file builds, upload error resolution and processing report triage
  • Compliant main images and image kits at catalogue scale
  • Listing titles, bullets and descriptions written against real keyword research
  • Ongoing management, catalogue fixes and listing audits against current Amazon rules
  • Setup only
  • Management only
  • Setup, then management
03

Meta ads for e-commerce

Campaign strategy and setup, pixel and conversion tracking, creative testing, and optimising for return and lifetime value.

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Meta ads only work when the tracking is right and the store converts. I run campaigns for product brands with the pixel, conversion events and server-side tracking wired first, then optimise for return and lifetime value rather than vanity metrics.

  • Pixel, conversion events and Conversions API setup and verification
  • Campaign structure, audiences and budget strategy
  • Creative testing frameworks and seasonal campaigns
  • Events Manager data quality checks and Meta-to-Shopify discrepancy fixes
  • Reporting on ROAS and lifetime value, not reach
  • Setup and tracking fix
  • Monthly management
04

SEO for e-commerce sites

Technical audits, site structure, product and collection page optimisation, keyword mapping, structured data, and migrations that keep their rankings.

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Full search projects for e-commerce sites, from the technical audit to the content plan. Multilingual sites included, with hreflang and a localised keyword set per language rather than translated guesses.

  • Technical audit and fixes
  • Site structure and internal linking
  • Product and collection page optimisation
  • Keyword research and mapping per page
  • Content planning and structured data
  • Rankings preserved through platform migrations
  • One-off audit and fix
  • Ongoing SEO programme
05

AI automation for e-commerce operations

Custom tooling for the high-volume work, from flat file validation and listing audits to catalogue-scale content and image pipelines.

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Not a bolt-on. It is how the rest of the work gets done properly at scale. I build custom tools for the parts of e-commerce that are too big to do by hand and too fiddly to do carelessly.

  • Flat file validation before upload and upload error triage
  • Audits of live listings against current marketplace rules
  • Product content generation and translation at catalogue scale
  • Automated image pipelines for compliant marketplace photography
  • Site audit tooling for Shopify stores, including CRO and RTL review
  • Built as part of a launch or migration
  • Standalone tooling project
06

Etsy and eBay setup, management and catalogue moves

Store setup, day-to-day management, listing optimisation, product mockups, and moving catalogues between marketplaces.

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Etsy and eBay are often where a product brand starts, and where the catalogue that later moves to Amazon or Shopify lives. I set them up, run them, and move catalogues in and out of them without losing the data.

  • Etsy and eBay store setup and policies
  • Day-to-day management, order handling rules and listing upkeep
  • Listing optimisation for marketplace search
  • Product imagery and automated mockup generation for print and art sellers
  • Catalogue exports and moves to Amazon or Shopify, and back
  • Setup only
  • Monthly management

Contact

Want a second opinion on your store?

Send the URL. I reply with what I would fix first, and whether it is worth doing at all.

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