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Amazon brand owner. E-commerce builder.

Your store, built and run by someone who sells on Amazon himself.

Shopify and Amazon builds, migrations and management for founder-led product brands, plus Meta ads, SEO, automation, and Etsy and eBay.

A tree in full canopy under a low sun, the Growing Tall Agency emblem
  • Owner of Yupititoy and co-runs Pick A Toy on Amazon
  • Shopify, Amazon, Meta, Etsy and eBay, hands on
  • Bilingual stores, Hebrew and English, RTL included
  • The technical work is done by me, not briefed out

Platforms I work on

  • ShopifyShopify
  • AmazonAmazon
  • MetaMeta
  • WordPressWordPress
  • EtsyEtsy
  • eBayeBay

Brands I have built for, migrated or managed

What I do

Three things I do for product brands

01

Build

New Shopify stores, platform migrations, Amazon seller accounts and Brand Registry, catalogues moved from Etsy or Shopify onto Amazon with the flat files done right.

02

Manage

Ongoing store and marketplace management, listing optimisation, Meta ads and SEO. The same instincts I use on my own Amazon brand, applied to yours.

03

Automate

Custom tooling for the high-volume parts: flat file validation, listing audits against current platform rules, catalogue-scale content and image pipelines.

Brands I run

I sell on Amazon myself

I own Yupititoy, a toy brand on Amazon, and help run Pick A Toy, a larger one, day to day. Client accounts get the same instincts: what actually moves units, what is worth the effort, and which platform is the right home for a product.

About the brands
Owner

Yupititoy

Toy brand on Amazon

Day-to-day management

Pick A Toy

Larger toy brand on Amazon

Selected work

Migrations, launches and ongoing management

Each project written up the same way: the challenge, what was built, the result. Tagged by the service involved.

See all work

TheHolyJordan Judaica and jewelry

Two Etsy shops consolidated into one US Amazon account

A live, searchable Amazon catalogue built from two Etsy shops, with a reusable playbook and tooling that later launches started from.

  • Amazon
  • Etsy and eBay
  • AI automation
Read the case study

How it works

How working with me goes

  1. 01

    Send the store

    A URL, a marketplace link, or just a description of where you are stuck. WhatsApp, email or the form, whichever is easier.

  2. 02

    We talk

    A short call to understand the product, the numbers, and which platform should be the home for it. No deck, no pitch.

  3. 03

    You get a straight answer

    What I would do, in what order, and what is not worth doing at all. Then a proposal, if it makes sense for both of us.

Contact

Want a second opinion on your store?

Send the URL. I reply with what I would fix first, and whether it is worth doing at all.