The challenge
A brand making vegetable-tanned leather goods by hand wanted to sell on Amazon for the first time, with a catalogue of variants in leather type and colour that had to be structured correctly from day one.
What was built
The launch followed the Amazon playbook carried over from the Etsy-to-Amazon consolidation project: account and brand setup, product type and attribute mapping for the category, flat files built and validated before upload, compliant imagery, and listing copy written against keyword research for the leather goods category.
The result
A live Amazon store with a variation structure that will hold as the range grows, launched without the trial-and-error of a first-time seller account. See how Amazon launches are run.