Skip to content

Seller first

Brands I run

Two Amazon toy brands. One is mine, one I help run every day. They are the reason the advice on this site comes from a seller and not only from a service provider.

Owner

Yupititoy

My own toy brand on Amazon. Every part of it, from product selection and listing content to imagery, advertising and catalogue health, is work I do myself. It is where new tooling gets tested before it touches a client account.

Day-to-day management

Pick A Toy

A larger Amazon toy brand that I help run day to day. Scale changes the problems: catalogue maintenance, inventory decisions, advertising at volume, and staying inside Amazon's rules as they change. That experience is what clients with bigger catalogues are paying for.

Why it matters for your store

  • 01I know what a listing change does to sales because I watch it on my own account.
  • 02I choose platforms for products the way I would for my own, not by what I happen to sell.
  • 03Tooling I build for clients has already run on a live catalogue that I am responsible for.
See Amazon services

Contact

Want a second opinion on your store?

Send the URL. I reply with what I would fix first, and whether it is worth doing at all.